welcome to
equal care co-op

Putting power in the hands of those who matter most - the people who give and receive care and support.
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a quiet revolution in support work

We’ve been developing a different way of dealing with the isolation that support work can bring.
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Discover trusted caregiving relationships that flourish

We prioritise what's important to you. Be it personal care or practical jobs, mental health or wellbeing support, admin or advocacy, we cover a broad range of care and support.

We support you in building a team you have ownership of, and can develop trust in. We empower you to learn about the interests, skills and experience of a person offering support before committing to that partnership. Doing this allows caregiving relationships to flourish.

We care about who you are, not just how you are

The people and the things that we care about are what make us who we are. Developing an understanding of you, your life and the people you share it with are essential for us in developing a deeper awareness of your health and wellbeing, as well as how best to support you.

The people who are already supporting you - family, friends or a trusted neighbour - can be part of your Equal Care Team, and can help us to create an open, inclusive network of support that you are in control of.

About our care and support

we're changing social care

CHOICE
Independent caregivers and receivers have an equal say over their care or support. This gives the best chance of creating lasting, respectful, quality care and support relationships. 

TRUST
‍We run full recruitment processes including an interview and reference checks, ensuring the safety of everyone involved and that workers have the right mix of skills.

GIVING
Giving is a natural part of being human. If you get stuck in a role where you're only receiving support and services from others this can make you more unwell. We give people receiving care and community volunteers the opportunities and support to help others and to be fairly rewarded for this work.

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‍We run full recruitment processes including an interview and reference checks, ensuring the safety of everyone involved and that workers have the right mix of skills.

SIMPLICITY
We remove administrative burdens for care workers and people receiving care and support without compromising on choice, safety, personal autonomy or quality. We focus on providing the right tools for the care and support offered.

COMMUNITY
We work with the kindness that already exists in communities by developing trusted circles of support around each person. Decisions about care and support can be made within these circles without constantly referring decisions up a management chain.

REAL WAGES
Care and support roles are crucial for a healthy, functioning society. They can also be incredibly demanding. We are committed to paying workers as much as possible whilst remaining sustainable as a co-op.

POWER, SHARED & BALANCED
Social care is full of unequal relationships, with caregivers and receivers usually the worse-off. These unequal relationships can leave you feeling, stressed, sad and ill. As a co-operative we are committed to balanced relationships where power is shared and things are done transparently.

CO-OPERATIVELY-OWNED TECHNOLOGY
Care and support technology should be developed with the needs of care givers and receivers in mind: not managers and money-makers.
Our co-operative platform is accountable to our members, who collectively own it and assist in its development.

BETTER CARE, MORE CARE, EVERYWHERE
The vacancy rate in social care is huge, and it's getting bigger. We're working on making the job much more attractive through better pay and real choice. Looking towards the future, we want social care to be seen as an abundant resource that we can all contribute to and benefit from.

Why we do it

Technology

Care technology is advancing all the time, but progress isn’t always positive. Many systems reinforce top-down control, focusing on management oversight and regulatory compliance rather than the needs of workers and those receiving care. Worse still, much of this tech is built by companies chasing rapid growth and quick investor returns.

We believe in a different approach. Co-operatively owned technology, designed with and for our members, can transform care, making it more ethical, equitable, and accountable to the people who use it.

Wages

Professional care and support practitioners are paid shockingly low wages, with many living in working poverty.

This crucial and demanding work deserves far more than the minimum wage—it should no longer sit at the bottom of the UK’s pay scale.

Since funding is limited, we’re committed to paying workers as much as possible while staying financially sustainable. Our model ensures that the maximum possible income goes directly to those providing care.

Power

Social care is built on unequal relationships: between councils and providers, providers and workers, and those receiving support and the entire system around them.
Being stuck in these low-status, high-stress dynamics takes a toll on mental and physical health.

As a co-operative, we do things differently. Our governance structure shares power rather than hoarding it. We are transparent: when you join us, you see where the money goes, who gets paid what, and you have a real say in decision-making.

Scarcity

The social care workforce is already stretched thin, and as our population ages, the gap is only growing.

We’re making care work more attractive with better pay and genuine choice. We also seek to enable people receiving support and community members to contribute through voluntary work.

Our goal is to redefine care as an abundant resource—one that all of us, as human beings, can both give and receive.

Join Equal Care and start to build your team

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